10 Nov, 2017 "Not all companies are created equal": 5 questions for Hans van Gent By Passle In this informal series, I like to ask content marketing leaders 5 questions about their background, pet peeves, and strategies! This...
01 Jun, 2017 "Be your own first customer": 5 Questions for Stuart Brent By Passle Today, I'm asking serial founder Stuart Brent 5 questions on startups, business, and least favourite buzzwords. Stuart started his career...
22 May, 2017 How three Oxford students used 1-2-1 targeting to raise seed capital By Passle A very nice story with a perfect example of how 1-2-1 targeting can really pay dividends. I read this through the lens of someone who...
05 Mar, 2017 2 AI tools for startups on a budget By Passle I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share: 1. Jukedeck Get AI to design your video...
07 May, 2016 Startup HandMeDowns By Freddy Dobinson There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...
03 Feb, 2016 What professional services can learn from startup branding By Passle Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have...
12 May, 2015 Marketing like a start-up By Passle Interesting move from Heineken which is marketing a new beer aimed at hipsters. Part of its marketing strategy is to hide the fact that...