The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...
The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...
I had heard that the organisers of the Olympics are control freaks but this is extreme. With a heavy-handed legal letter the US Olympic...
Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugbywith Rio...
