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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

6 results for: prescriptive content
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A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...
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I've been reading a lot recently about marketing and how B2B firms need to reach out to buyers earlier in the sales cycle.(related: Only...
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The shift in B2B buyer behaviours continues to drive change in vendor organisations. People are no longer researching online, reading...
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I first came across the concept below of Enterprise Sales helping customers to buy in a tweet from Marc Andreessen but it really...
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Spend more than a few minutes at a B2B marketing event and someone will bring up the statistic that 69% of the buyer journey happens...
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Marketers and salespeople have known for some time that buyers are reaching out to vendors less and less.There is an excellent study here...