What is an Expert?
We talk a lot about Experts here at Passle. We use the term Expert-to-Expert to describe our approach to sales and marketing.
But what is...
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Cialdini's 6 principles of persuasion are powerful but only use 3 at a time!
Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...
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