Jun 22, 2020 Has your firm got an effective thought leadership plan? By Samuel Page Cam Dobinson Once you have the right people involved in your thought leadership initiative - it's time to make a plan. At Passle, we've seen thought...
Feb 26, 2018 Understanding your buyer - Mapping out Influence vs Impact By Freddy Dobinson In their report on 'Selling to the Modern B2B Buyer', Salesforce credit the rise of the "consensus sale" - wherein reps have to engage...
Feb 09, 2017 Pillars and pyramids - where to spend your marketing budget By Adam Elgar When I asked a friend of mine who I'd not seen for a long while how things were going, he replied that he was now a "pillar of the local...