PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...

In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam.  We look at sales and marketing alignment,...

Being relatively new to the concept of Account-based Marketing, it was insightful to sit through a presentation by Adrian Hardy of BT at...