May 04, 2022 Can Law firms COPE in 2022? By Connor Kinnear Adam Elgar Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
Feb 15, 2019 Passle Podcast Episode 5 - "Five" minutes on Sales & Marketing alignment By Connor Kinnear In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam. We look at sales and marketing alignment,...
Nov 08, 2018 Sales & Marketing alignment: teams don't have to be like 'Cats & Dogs' By Will Eke Being relatively new to the concept of Account-based Marketing, it was insightful to sit through a presentation by Adrian Hardy of BT at...