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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

3 results for: sales and marketing alignment
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Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
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In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam.  We look at sales and marketing alignment,...
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Being relatively new to the concept of Account-based Marketing, it was insightful to sit through a presentation by Adrian Hardy of BT at...