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The PM forum has been running a virtual mentoring session for marketers in professional services looking to climb the ladder, build...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
This issue was raised by a Senior Sales Leader at a major IT services company and it is a problem that faces all of the traditional IT...
Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.” Whilst talking...
I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...
Clarify your message
One of the challenges of marketing a management consultancy practice is that many people won’t know what it is...
