7/5/2021 10:55:40 AM A Problem Shared Is Half Solved - Part 1 By Will Eke The PM forum has been running a virtual mentoring session for marketers in professional services looking to climb the ladder, build...
1/16/2019 9:21:58 AM Black Box Product verses a Lazy Consultancy - the IT sales conundrum By Tom Elgar This issue was raised by a Senior Sales Leader at a major IT services company and it is a problem that faces all of the traditional IT...
5/11/2018 10:10:11 AM The role expert content plays internally and externally to become the leading organisation By Passle Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.” Whilst talking...
10/30/2017 12:00:00 AM How an E2E Content Strategy Can Solve Change Management Programs By Passle I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
9/6/2016 9:04:21 AM Do B2B Marketeers Even Know what Marketing Automation is? By Connor Kinnear An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...
7/1/2015 2:41:50 PM Is your management consultancy practice struggling with marketing? By Passle Clarify your message One of the challenges of marketing a management consultancy practice is that many people won’t know what it is...