May 04, 2022 Has your firm got a marketing platform for success? By Samuel Page Successful marketing functions in professional services firms are those that contribute at the highest levels to the success and...
Aug 03, 2021 Why busy professionals write more content with Passle. By Tom Elgar The most valuable marketing asset that professional services firms have is their brand. Directly after that is the knowledge of their...
Nov 13, 2018 When should an email become a blog post? By Passle I recently ran a workshop with a leading law firm where the discussion focused on Expert-to-Expert marketing and how they as the subject...
Oct 30, 2017 Diving for pearls: check your archives for forgotten content! By Passle My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the...
Jul 20, 2017 How can you use Passle to maximise opportunities at events? By Passle Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...
Jul 05, 2017 Are you the villain of your own B2B marketing story? By Passle Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...
Apr 10, 2017 I saw this and thought of you.... Content-powered 'Account Based Marketing' in action By James Barclay On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...