PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Successful marketing functions in professional services firms are those that contribute at the highest levels to the success and...

The most valuable marketing asset that professional services firms have is their brand. Directly after that is the knowledge of their...

I recently ran a workshop with a leading law firm where the discussion focused on Expert-to-Expert marketing and how they as the subject...

My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the...

Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...

Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...

On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...