When should an email become a blog post?
I recently ran a workshop with a leading law firm where the discussion focused on Expert-to-Expert marketing and how they as the subject...
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Diving for pearls: check your archives for forgotten content!
My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move!
I know I'm not...
How can you use Passle to maximise opportunities at events?
Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...
Are you the villain of your own B2B marketing story?
Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...
I saw this and thought of you.... Content-powered 'Account Based Marketing' in action
On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...
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