5/26/2023 2:26:05 PM Storytelling Builds Brand and Culture By Will Eke Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
11/23/2017 11:11:35 AM It was not the pen I bought - it was the story By James Barclay Choosing a Christmas present for my Dad can be hard. I always struggle. It's not that he has a everything - he just doesn't want much...
7/5/2017 12:00:00 AM Are you the villain of your own B2B marketing story? By Passle Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...
6/22/2017 10:56:11 AM Buzzkill: Marketers' Least Favourite Buzzwords By Passle Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...
6/19/2017 12:00:00 AM How Should A Story Be Delivered in B2B Sales? By Passle Storytelling has become a key aspect to any B2B sales process. Tim Vaughan of Poppulo has summarised some excellent points to consider...
7/11/2016 9:19:13 AM Storytelling - Just add FOAM... By James Barclay We all know storytelling is a great way to communicate an idea and it is a great way to create great content. I love this simple advice...
5/18/2016 3:18:42 PM 'Listen': 5 questions for Jo Macauley-Weeks By Passle Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...