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It was not the pen I bought - it was the story

Choosing a Christmas present for my Dad can be hard.  I always struggle.  It's not that he has a everything - he just doesn't...

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unknownx500

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Buzzkill: Marketers' Least Favourite Buzzwords

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

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How Should A Story Be Delivered in B2B Sales?

Storytelling has become a key aspect to any B2B sales process. Tim Vaughan of Poppulo has summarised some excellent points to consider...

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