PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways.  I reported a few...

Choosing a Christmas present for my Dad can be hard.  I always struggle.  It's not that he has a everything - he just doesn't want much...

Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

Storytelling has become a key aspect to any B2B sales process. Tim Vaughan of Poppulo has summarised some excellent points to consider...

We all know storytelling is a great way to communicate an idea and it is a great way to create great content.   I love this simple advice...

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...