Now is a great time to give.
Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...
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How Rainmakers Leverage Reciprocity
Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return.
Most...
Why does Content influence so effectively?
I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini
I was introduced to this book by the team of ex-military folk at Applied Influence Group.
Here are my favourite highlights:
The 6
Cialdini's 6 principles of influence: Social Proof
I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...
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