PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...

Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return.Most often, this...

I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  Here are my favourite highlights:The 6...

I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...

Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them...

Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...

Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...