04 Jun, 2020 Now is a great time to give. By Adam Elgar Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...
05 Aug, 2019 How Rainmakers Leverage Reciprocity By Freddy Dobinson Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return. Most often, this...
27 Aug, 2018 Why does Content influence so effectively? By Adam Elgar I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
09 Nov, 2017 I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini By Freddy Dobinson I was introduced to this book by the team of ex-military folk at Applied Influence Group. Here are my favourite highlights: The 6...
06 Nov, 2017 Cialdini's 6 principles of influence: Social Proof By Tom Elgar I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...
30 Oct, 2017 Content creation and the power of flattery By James Barclay Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them...
23 Oct, 2017 Cialdini's 6 principles of persuasion are powerful but only use 3 at a time! By James Barclay Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...
16 Oct, 2017 How do I grow my audience? 6 steps to build a digital community around your brand. By Eugene McCormick Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...
06 Sep, 2017 Cialdini's 6 principles of influence: Liking By Tom Elgar A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...