Why does Content influence so effectively?
I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
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How Rainmakers Leverage Reciprocity
Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return.
Most...
I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini
I was introduced to this book by the team of ex-military folk at Applied Influence Group.
Here are my favourite highlights:
The 6
Cialdini's 6 principles of influence: Social Proof
I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...
Content creation and the power of flattery
Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them out:
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