PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...

Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return.

Most...

I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6 

I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...

Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them out:

Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...

Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...