17 Oct, 2023 CMO Series Live: Generative AI in Content Marketing #CMOSeriesLive By Freddy Dobinson I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
15 Aug, 2023 Lateral War Rages Over CMOs In Law Firms By Will Eke Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
14 Nov, 2022 Turning Attorneys into Recognized Thought Leaders #LMANE2022 By Yasmin Zand Adam Elgar When Julia Bennett joined Brown Rudnick as CMO, she put together a marketing plan for her firm's senior leadership with the idea that she...
31 Mar, 2022 LMA 2022: Key Account Management - To do or not to do? By Samuel Page LMA's annual conference last week featured some brilliant talks, some of which have been featured by Passle here, here, and here. One of...
25 Nov, 2019 Where to use tech in your legal marketing By Tom Elgar "When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
11 Nov, 2019 Leadership advice for future CMOs from the 'Original Gangsters' at LMA Mid-Atlantic, Washington DC By Passle The closing remarks at LMA Mid-Atlantic last week was with the CMO powerhouses - 'The Original Gangsters' - Alina Gorokhovsky (Wiley...
21 Sep, 2015 Is ad-blocking really enough to terrify CMOs? By Passle Interesting stats in the article linked to below, which tries its best to make the future look bleak for CMOs. Personally, as an...