27 April, 2022 McKinsey leading the way. By Adam Elgar I have never been to a McKinsey office, nor have I worked professionally with their consultants. Yet they are a phenomenally strong brand...
12 August, 2021 The 4 Most Important B2B Digital Trends from 2020 By Passle To say that 2020 has altered how we interact with the world would be an understatement. Existing digital trends have been exponentially...
24 May, 2021 Optimising Your 'Search Mindset' through Digital Transformation By Alistair Bone Thursday saw the second of Passle's Insiders Club events take place, with another stand out list speakers. However, I wanted to focus on...
23 April, 2021 CMO Series EP 2 - Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms By Eugene McCormick In this episode of the podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler to discuss technology and the...
16 November, 2020 Bottlenecks in the marketing funnel By Adam Elgar David Skok was on the board of HubSpot, the Marketing Automation company in its early days, so he knows a thing or two about how Sales...
25 August, 2020 Working From Home is here to stay for Professional Services By Adam Elgar Each day it seems another firm announces that they are going to keep working from home as at least an option for staff after the...
16 April, 2017 Account Based Marketing with Military Grade Intelligence Positioning via AIG By Passle Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...
28 March, 2017 Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines By Passle Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should...