PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I love the video below created by Sarah Goodall Founder of Tribal Impact.  Sarah talked me through her social media maturity model moving...

Last Friday a few of the Passle team (Adam, Cam, and myself) headed up to the Lake District to take on the 2019 Brabners Charity...

I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson.  In brief, this is...

In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...

We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

Here is the video counterpart to last week's post on the same topic.

Every business has a company culture, and this can be a fantastic asset when promoting it.There’s two big advantages to doing this:If...

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

"Just like a consumer brand, once a company has earned the attention [of their employees] they have got to keep re-earning it every day...

An excellent piece of research into this interesting and increasingly important topic. If you aren't helping your employees share...

A lot of our clients are keen to get their Partners (and others) to share content via their social networks. In practice this means...