The Missed Opportunity With Social Selling & Employee Advocacy
If there's one thing I've noticed over the years, it's how Social Selling programs operate (more often than not) in complete isolation of...
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How to mature your digital presence from inactive to active
I love the video below created by Sarah Goodall Founder of Tribal Impact. Sarah talked me through her social media maturity model...
How to Bring Your Colleagues & Clients Together Offsite - The 2019 Brabners Charity Challenge
How to drive employee advocacy... What you can learn from 'Commander's Intent'
I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson. In brief,...
IT Buyers have changed: 47% of B2B decision makers trust employees over a brand’s marketing department.
In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...
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